321founded and Maddyness launch a study on corporate venture building to map the innovation structures of large groups that initiate new startups.

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Call for testimonials
You have succeeded in moving the walls and launching a new (real*) startup within your company?
Write to us at: etude-corporateventuring@maddyness.com

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321founded and Maddyness are launching a study on the theme of Corporate Venture Building which will be published in the coming weeks. The challenge of this survey is to better understand corporate initiatives and to map the different approaches of innovation structures of large groups to initiate new startups*.

*structure with strong growth (usage / revenue), autonomous, team associated with value creation, large addressed market.
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The 5 key points that led us to conduct this study:

1. Large companies are looking for a diversified approach to innovation to enter new markets and remain competitive.
2. Companies have tested many open innovation tools, but often without obtaining concrete results.
3. Established companies are designed to replicate a proven business model on a large scale, which limits their ability to innovate quickly and keep pace with the market.
4. Innovation cannot be confined internally and open innovation encourages the exchange of expertise with stakeholders.
5. Corporate venturing, including co-venture building, seems to be doing well by allowing large groups to create promising startups, thus offering new opportunities for innovation and access to emerging technologies.

We are deeply convinced that this model of innovation will contribute strongly to the economy of the third decade of the 21st century. And as passionate entrepreneurs, we want to highlight the most inspiring successes that have resulted from it.

In the coming weeks, we will address this crucial issue by interviewing experts in the field and highlighting the best practices we have discovered within some large groups. If you are concerned by the subject, do not hesitate to contact us at the following address etude-corporateventuring@maddyness.com.
We'd love to hear from you and help move this discussion forward.

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