Based on our experience with Stables, created jointly with PMU, we have identified 4 key success factors 🎯for the launch of a Web3 project operated by a corporate.

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1. Think global value and long term:

The added value of NFTs must be part of the global strategy of the brand by creating bridges between the core business and the Web3 virtual world (both feed each other in the long term). Blockchain is a means, not an end. The purely speculative side will not create a 'hype' in the long term.

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2. Putting the community at the center to co-construct :

The quality of the relationship with the community is key, transparency and co-construction make the difference. You have to accept to really co-pilot the construction of your strategy and your product. Marketing plans that are entirely made upstream of a project have no place here.

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3. Surround yourself with people who know how to do :

The project team must be made up of Web3 enthusiasts, but also and above all of entrepreneurs. Few people have the experience curve that will allow them to aim right when choosing the blockchain, writing the white paper, or defining the conditions of the drop, etc. It may seem antinomic for corporations to launch themselves into such projects now. However, they bring great use cases and solid assets that strongly contribute to the success of a project.

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4. Create a new space to operate:

To attract rare talent and operate in a different way, it is necessary to create an ad hoc structure at corpo. This is to offer a space of freedom to the project, even if the mixed governance ensures the control of the activity.

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Porsche launched an NFT project in 2022 on the Ethereum blockchain. Customers have been able to purchase these unique tokens for a price of €1,500 each, with a total of 7,500 coins in circulation. So far, 32% of the inventory has been sold, generating a total of €3,544,500 in revenue.

Lacoste also launched an NFT project in 2022 on the Ethereum blockchain. The initial sale price was €130 per token, with a total of 11,200 coins in circulation. The entire inventory was sold, generating a total revenue of €1,456,000.In 2023,

PMU launched an NFT project with 321founded on the Tezos blockchain. The initial sale price was €99 per token, with a total of 6,666 coins available. The entire inventory was sold, generating a total of €659,934 in revenue.

Roland Garros launched an NFT project in 2022 on the Polygon blockchain. Customers were able to purchase tokens for a price of €200 each, with a total of 5,000 coins available. So far, 61% of the inventory has been sold, generating a total of €608,400 in revenue.

Renault launched an NFT project in 2022 on the Ethereum blockchain. Customers were able to purchase tokens for a price of €100 each, with a total of 1,972 coins available. The entire inventory was sold, generating a total revenue of €197,200.

Partouche launched an NFT project in 2023 on the Ethereum blockchain. The initial sale price was €130 per token, with a total of 8,888 coins available. So far, 17% of the inventory has been sold, generating a total of €195,910 in revenue.

Alpine launched an NFT project in 2022 on the Ethereum blockchain. The project included three types of tokens: 1,500 free NFTs, 100 NFTs at 1.5 ETH, of which 75 remain to be sold, and 1 NFT at 15 ETH that has been sold. So far, 94% of the stock has been sold, generating a total of €87,000 in revenue.

National Geographic launched an NFT project in 2023 on the Polygon blockchain. Customers were able to purchase tokens for a price of €200 each, with a total of 1,888 coins available. So far, 20% of the inventory has been sold, generating a total of €74,400 in revenue.

TheParis Opera launched an NFT project in 2023 on the Ethereum blockchain. Customers were able to purchase tokens for a price of €265 each, with a total of 256 coins available. The entire supply was sold, generating a total revenue of €67,840.

For Netflix, the well-known video streaming company, the NFT project dedicated to Stranger Things launched in 2022 consisted of the sale of 11,111 non-fungible tokens. Fans could purchase these NFTs at a starting price of €10, which allowed Netflix to generate a total of €50,140 in revenue from the sale of 45% of the tokens. These NFTs generated on PALM created a special interest for Stranger Things fans who sought to own a piece of the story of their favorite series in the form of a unique and immutable token.

For the Society of Authors, Composers and Publishers of Music (Sacem), the NFT project launched in 2022 was different from other NFT projects, as it was not about selling NFTs, but rather about distributing them for free to their members. Sacem created 17,252 NFTs to represent the copyrights of their members, allowing members to have immutable proof of ownership. Although the NFTs were distributed free of charge, their value lies in the fact that they allow Sacem members to easily prove their copyright in a work.

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NFTs (non-fungible tokens) have become increasingly popular in recent years, with some large companies daring to take the Web3 gamble, sometimes resulting in real success. Among the projects that have generated the most revenue are Porsche, Lacoste, PMU, Roland Garros, Renault, Partouche, Alpine, National Geographic, the Paris Opera and Netflix. Sacem's NFT project is also notable for providing its members with immutable proof of ownership of their copyrights. NFTs clearly have potential for companies looking for new positioning and revenue streams.

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